Steeve Vanden Heede is an entrepreneur and creative born in Charleroi, Belgium. His journey began with a passion for Hip Hop Dance that evolved into a full dance career and world championship titles. Steeve’s career further expanded as a choreographer, where he discovered the art of storytelling through movement. With his pronounced creative vision, Steeve became a renowned choreographer and show producer, appearing in the Hit TV Show “So you think you can dance”.
As a creative mind, Steeve is constantly seeking to improve his life, often in unconventional ways. Family, friendships and serving others are an important part of his identity. As a mentor, he guided many of his students in pursuing their own creative careers.
Steeve’s interest in Lifestyle Design made him reinvent his own life several times. The question “How do I want to live?” led him to move to the Spanish Island of Tenerife, where he found his answer: Freedom, Community and Warmth.
Embracing creativity and self-expression, his mission is guiding others toward designing a happy and fulfilling life for themselves.
In 2023, he founded the creative agency “Trusters”, which focuses on Content Creation and Personal Branding.
Creativity (expressed through movement, shows and videos)
Seeking a purposeful lifestyle that fits your personality
Building something you believe in, sometimes against the current
In a next step, we dove deep into Steeve’s personality to distill the traits that
1) make him Steeve
2) we would like to see translated into his content
Tone of Voice
Visual Identity
We opted for a color palette of blue and orange for Steeve's content. The blue tones mirror the natural hues of the sky, emphasizing tranquility, while the vibrant orange captures the technical, innovative aspects of Steeve’s personality. To complement the message of our content, we chose a dynamic editing style, characterized by diverse and lively movements. By changing something on the screen every couple of seconds, we keep viewers engaged.
For the soundtrack, we selected a laid-back beat with an emotive quality, setting the overall tone and enhancing the viewer's emotional connection to the content. We also incorporated sound effects to add intrigue and maintain audience engagement throughout.
We aimed to craft content that stands out on platforms while adhering to engagement guidelines, ensuring it remains both unique and compliant. Our primary goal is to maintain high retention rates, which measure the duration viewers stay engaged with our videos. We achieve this by employing energetic transitions and precise editing to captivate the audience from start to finish.
We maximize the reach of our content by repurposing it across different formats. After crafting a script for short-form videos, we translate these narratives into a series of Instagram carousels (which we can also use for TikTok). We maintain a consistent color scheme, incorporating a rougher texture to add visual interest. Recognizing that not all audience members see every piece of content, we strategically repost these stories a few weeks later. This repetition not only increases visibility but also reinforces the message, ensuring it resonates more deeply with our audience.
After developing the Instagram carousel, we further extend our content's lifecycle by creating 'quote videos.' These are brief, looping videos featuring a two to three-line quote, designed to be just a few seconds long. The quick pace doesn't allow viewers to read the entire quote on the first watch, prompting them to view the video multiple times. This not only engages our audience more deeply but also signals to algorithms that viewers are interested in our content, encouraging repeated views and boosting our visibility.
In addition to our initial quote videos, we create multiple versions to diversify engagement. Some versions feature only a title with a prompt to read the captions, while others show videos of our client, Steeve, engaged in various activities. These can also include simple, aesthetically pleasing montages of snippets from Steeve's life, where the text is seamlessly integrated into the video. This variety enhances the visual appeal and also shows the viewers diverse aspects of Steeve's daily routines.
